By
Lisa Cross
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Promotional products distributors are experts at helping brands show up in the real world. Logos appear on everything from pens and apparel to tech gadgets and tote bags. But there’s a powerful way to expand value and boost revenue that some distributors underestimate or hesitate to pursue: commercial print.
Commercial print – from brochures and signage to direct mail and custom packaging – is a lucrative complementary service. Paired with promotional products, it delivers cohesive, high-impact brand experiences. Distributors who offer both can meet broader client needs, increase order value and elevate their role from supplier to strategic partner.
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