
Promotional products distributors are experts at helping brands show up in the real world. Logos appear on everything from pens and apparel to tech gadgets and tote bags. But there’s a powerful way to expand value and boost revenue that some distributors underestimate or hesitate to pursue: commercial print.
Commercial print – from brochures and signage to direct mail and custom packaging – is a lucrative complementary service. Paired with promotional products, it delivers cohesive, high-impact brand experiences. Distributors who offer both can meet broader client needs, increase order value and elevate their role from supplier to strategic partner.

Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.





