Business Management – Convergence

For many companies, PRINTING United represents a step outside of the status quo — a journey into the near unknown. And that’s a good thing. Stepping out of the comfort zone is good for your personal development and your business.

It’s no secret that the industry has undergone profound changes: communication platforms, shifting business dynamics, and new competitive threats are all impacting printing run lengths and demand for printed products.

An exploration of “convergence” by industry thought leaders Marco Boer and David Zwang turned into a freewheeling, open discussion.

PRINTING United has much to offer for any company operating within the wide spectrum we refer to as “printing,” including those companies serving the apparel decoration and functional segments. They are here to learn where technology is going, and to gain a view of how their businesses will change in the years ahead.

Mark Michelson sat down with Frank Tueckmantel to talk about the PRINTING United UX initiative.

PRINTING United opened with an intensive educational session devoted to the impact of convergence.

At the inaugural PRINTING United, Kay Fernandez of Konica Minolta talks about the worldwide debut of the C14000 and C12000.

Ford Bowers talks about what attendees at PRINTING United can expect from the inaugural event.

Heather Poulin, senior director of Marketing at Ricoh USA, explains how Ricoh has developed a deeper customer experience at its booth.

Igniting alliances with customers and industry advocates is at the heart of the Ricoh experience at the inaugural event.