Business Management – Convergence

To better understand the financial and strategic impact of this expansion, Alliance Insights conducted its third study on convergence, examining how and why print organizations are operating across multiple segments and what results they are achieving.

The promotional products market is huge, amounting to more than $26B in revenue annually in the United States alone. And while promo represents a significant opportunity for print service providers. In this episode Theresa Hegel, Executive Editor, Special Projects & Sustainability with ASI, the Advertising Specialty Institute, illustrates the opportunity.

At its core, “convergence” refers to the merging of formerly distinct print segments — commercial, packaging, apparel, wide format, and beyond — as technology, market demand, and customer expectations reshape the industry landscape.

A recent panel discussion welcomed three print industry professionals who shared how and why they expanded into the promotional products market.

TentCraft saw an opportunity to jump into a complementary market and took it, getting into the tent rental space with great success.

My sore feet are feeling better, all the laundry is done and put away, and I’m back at my desk. What hasn’t returned to normal are my impressions of the printing industry (in general) and the wide-format segment (specifically). Last week’s PRINTING United Expo demonstrated that the power of print is strong.

Nathan Safran, vice president, research at Alliance Insights (part of PRINTING United Alliance) discusses the value of reliable industry data and how PSPs can utilize that data to make more informed decisions about their businesses.

Commercial print — from brochures and direct mail to custom packaging — is a lucrative complementary service.

In reality, these operations have changed with printing, and to meet the needs of their customer. Increasingly, that means moving into wide-format production.

Brooke Hamilton, president and CEO of NPI Nameplates, discusses her impressions on becoming chair of PRINTING United Alliance, and speaks about how her journey as a business owner has helped her find her voice.