To uncover the key trends and market influencers driving the use of digital printing in packaging, NAPCO Research conducted a comprehensive research study focused on trends, demands, challenges, and requirements of brand owners and packaging producers.
In this session, held on Thursday, October 24th at 11:00am in Room C147, we will share the results of this study.
Digital printing devices’ ability to print high-quality output in affordable short runs have retailers, brand owners, marketers, agencies and package printers/converters taking notice. Of the 265 brand owners participating in the survey, 80 percent said they prefer to work with printers/converters that offer digital printing. Brand owners reported that some portion of their packaging was printed on digital devices.
Brand owner respondents indicate that demand for many types of packaging applications continues to grow. According to survey results, brand owner demands for key packaging applications are growing more than they are staying the same or declining.
In addition, the study confirmed that package printers/converters are migrating production to digital devices. More than half of package printer/converter survey respondents reported printing labels and/or packaging on digital printing devices for more than five years.
This session will present key takeaways from the research and focus on the benefits digital packaging and label printing are delivering to label and packaging printers. Attend this session to learn:
- Key barriers to digital investment
- Top brand owner requirements driving demand for digital printing
- Tips for marketing and selling digital packaging printing to brand owners
- Actionable insights to guide digital printing investment decisions, marketing efforts, and customer sales discussions
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
Nathan Safran is the Director of Research for NAPCO Media, the parent company of Target Marketing. Nathan works with clients to help them with their decision support and thought leadership needs. Prior to joining NAPCO, Nathan ran his own market research company, Blue Nile Research and was an Analyst at Forrester Research in the Consumer Product Strategy group.