Education, Enlightenment and PRINTING United
Given the scope of technology offered by PRINTING United, it’s no surprise that the types of print providers that attend are as varied as the types of technology on exhibit. Brian Campbell, president and founder of Pexagon Technology, is looking “to educate and enlighten ourselves as to what’s going on in the industry,” he says. “I have long been inspired by on-demand variable print and at the show I’m looking to see new technology and services that enable us to offer creative and innovative new products to our direct customers and print service clients.”
A veteran of SGIA Expos, Campbell has a specific interest this year in direct-to-garment (DTG) printing, as this is not something the company offers today.
Headquartered in Branford, Conn., Pexagon Technology is in the on-demand print and fulfillment business, specializing in creating custom products. “We currently offer CO2 laser engraving, sub-surface engraving (engraving in the middle of USB flash drives), fiber laser, digital UV printing (Direct Color Systems equipment), and specialized packaging for individuals, businesses, and the education sector,” he explains.
The company is known for dedicating people and resources to the area of innovative new products and solutions, and takes prides on being able to take on complex projects that other fulfillment shops might avoid. “We say yes, when others say no,” is a company motto.
Pexagon was launched in 2006, and has carved out a niche by fulfilling a simple concept: “awesome products, plus straightforward pricing, plus super-fast customization — available to order just one at a time.”
To that end, it doesn’t add on charges such as setup fees or imprint up-charging for full color print, or for that order of one. The idea is that small businesses can get the quantity they really want, even if it’s just one item, without being penalized.
Pexagon uses Direct Jet LED-UV printers for products ranging from custom flash drives, hard drives, and boutique packaging to NFC tags and wine boxes, for businesses, consumers, and schools. By continually exceeding customer expectations, and listening and paying attention to customers’ needs, the business has flourished, and has expanded into new product lines. It continues to offer new and practical ways for businesses to connect their customers and prospects to the web.
Photoflashdrive.com, a new division, works with photographers and filmmakers to brand their flash drives. NFC PhotoTags look like a standard issue promotional key fob, but inside each unit is an NFC device that will take NFC-ready users to a website URL programmed on the tag. The photo sticker version is a 2.25" round sticker that can be printed with a studio logo and individually programmed with unique or personal URLs.
“The promise of this show — new technology, updated education, and networking opportunities — make this the most compelling show on my radar,” Campbell says. “As long as you continue to bring together the latest and greatest technology and like-minded people with shared passions, this will continue to be an exceptional show.”