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Some stores already have end caps with passive video displays. But these will evolve into personalized displays. For instance, a grocery store shopper could scan a store display with their phone and then get a pop up with menus for the foods sold nearby — but those menus would be based on the individual’s tastes and preferences.
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Denise M. Gustavson
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Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.
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