The New Rules for Succeeding in Retail
There’s no doubt the face of retail is changing dramatically. Also, it’s no secret that consumers are spending more and more time online. And we all know a good portion of that time online is spent spending money.
As the “Amazon-effect” continues to make online shopping easier for consumers, brick-and-mortar retail brands are changing the way they attract, engage and retain customers. In many cases, visitors to brick-and-mortar stores are looking — and in some cases expecting — that same seamless experience in-store they are getting online.
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.
