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Putting It into Practice
With all these new technologies — some already here and more to come — retailers are looking for partners that can help them drill down into the data and develop effective marketing strategies that include in-store and online components. “We need to streamline all of our marketing efforts,” Gruszka says. “It’s critical for us to be able to market across all channels.”
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Denise M. Gustavson
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Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.
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