The Broadcast: The Evolution of Print Sales
Join host Dan Marx as he discusses the evolving landscape of print sales with Linda Bishop, president of Thought Transformation. Linda shares essential skills for modern print sales professionals, the impact of AI on the industry, and strategies to remain competitive. From increasing resilience to embracing AI tools for better client relationships, Linda provides key insights for succeeding in today's print sales environment. Learn about the importance of building lasting relationships, the changing nature of customer interactions, and the need for continuous adaptation in the print industry.
00:00 Introduction and Guest Welcome
00:29 Key Traits for Success in Print Sales
01:55 The Evolving Nature of Failure in Sales
02:59 Changes in Print Sales Compensation and Expectations
07:25 Impact of AI on Print Sales
12:18 Balancing Old School Techniques with AI
22:31 Organic Growth and Client Retention Strategies
25:59 Challenges in Hiring and Training Print Salespeople
27:24 Insights from the 2025 Printing United Expo
29:29 Conclusion and Final Thoughts
- People:
- Dan Marx
- Linda Bishop
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
