Forward Thinking in a Challenging Business Environment

By John Freismuth

“May you live in interesting times” may or may not be an authentic Chinese curse, but it certainly is an apt description of the challenging business climate of today.

Some of the headwinds and tailwinds that businesses currently face are driven by expected business cycle fluctuations and predictable long-term trends, such as digital transformation, global competition, and increasing concern about environmental sustainability. But the pandemic caused a sudden storm that has buffeted individual companies and entire industries and caused business leaders to seriously consider the critical importance of resilience, efficiency, and sustainability.

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John Freismuth is a leader in the print industry. As the president of Empire Screen Printing, John was recognized by Wisconsin Family Business of the Year with the “I Am Not Afraid” award. John has a passion for innovation which leads to technology and process improvements that continuously redefine the screen-print industry.