Expo 411: Staying Ahead of the Tech Curve
The PRINTING United Expo — October 18-20 in Atlanta — is quickly approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from a variety of backgrounds sharing why they are attending the PRINTING United Expo, what they hope to learn, and what excites them about the upcoming event.
Dan Schultz, Director of Sales & Marketing - Commercial
Federal Heath excels at brand consistent signage and décor for interior and exterior programs nationwide. You’ll find an extensive selection of the latest signage options, developed and refined over 120 years in business. With complete turnkey offerings from design, through manufacturing and into final installation, its success comes from its combination of service, quality, and an unwavering commitment to its customers.
WFI: What made you decide to attend this year's Expo?
Schultz: The importance of staying on the knowledge forefront of technology and knowing the right time to implement and stay ahead of the curve is a strategic initiative of Federal Heath.
WFI: For returning attendees, what brings you back?
Schultz: As a returning attendee, I believe it is important to network with peers in our industry allowing the opportunity to share trade tips beneficial for improving processes which in turn benefits our customers.
WFI: What products, brands, or services are you most looking forward to seeing?
Schultz: Gaining efficiencies and ultimately a competitive advantage is something that all companies look to achieve daily. In attending PRINTING United Expo, I’m most excited to see and hear about speed, quality, and automation upgrades that can benefit and support our internal teams and ultimately our customers.
WFI: How do you plan and make the most of your time at the Expo?
Schultz: I utilize the PRINTING United Expo app to plan my exploration through the show along with planning meetings with peers, partners and vendors to discuss best practices for implementing new technology.
WFI: How do you hope attending will impact your business/career moving forward?
Schultz: I would expect that attending will help with planning and implementation of improved processes so that Federal Heath is better prepared to take care of our customers in this dynamic environment as it has done in past years.
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.