Expo 411: Navigating Trends and Tech for Billboard Brilliance
The PRINTING United Expo — October 18-20 in Atlanta — is quickly approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from a variety of backgrounds sharing why they are attending the PRINTING United Expo, what they hope to learn, and what excites them about the upcoming event.
Jennifer Ventola, Director, Production Services
New York, NY
Outfront Media is an out-of-home (OOH) media network. The company leverages the power of technology, location, and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, the company fundamentally changes the ways advertisers engage audiences on-the-go.
WFI: What made you decide to attend this year's Expo?
Ventola: I try to attend every year since most of my career was in print manufacturing.
WFI: For returning attendees, what brings you back?
Ventola: I come back to see the new advances in equipment for printing and finishing, new available materials, as well as new technologies that can advance process and work flow for the billboard and wide-format industry.
WFI: What products, brands, or services are you most looking forward to seeing?
Ventola: I always look forward to seeing what Durst, EFI, and HP have brought to the show on the digital print side, as well as Miller Weldmaster on the finishing side and Ultraflex for materials.
WFI: How do you plan and make the most of your time at the Expo?
Ventola: Aside from walking the event floor to visit the multitude of booths; I always attend the keynote speaker general sessions as well as attend one or two of the educational breakouts daily that pertain to my industry. I also am looking forward to the Women in Print Alliance networking lunch that is happening on the 19th.
WFI: How do you hope attending will impact your business/career moving forward?
Ventola: I know this will continue to increase my knowledge in my field of expertise to ensure my company and clientele are getting the best possible products available to them for their advertising campaigns.
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.