Expo 411: Leveraging the Expo to Stay Ahead
The PRINTING United Expo — October 18-20 in Atlanta — is quickly approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from a variety of backgrounds sharing why they are attending the PRINTING United Expo, what they hope to learn, and what excites them about the upcoming event.
Skink Ink Fine Art Printing
Philip Riley, Owner
Skink Ink is one of the premier fine art printing services in New York City. The company specializes in digital fine art printing using pigmented inks and archival papers. These prints can be made on any of a number of substrates from canvas or cotton rag paper to photo paper or Japanese Washi paper.
WFI: What made you decide to attend this year's Expo?
Riley: It's a great resource to find out what is new in the industry and what latest technology is available for our business needs. We're always looking for better solutions.
WFI: For returning attendees, what brings you back?
We recently purchased a Zünd cutter as a result of previous visits and now we're looking for new materials to cut on it. We purchased it to help in mounting prints but in addition we want to up the quality of our fulfilment and packaging, so we want to source suppliers for high quality boards suitable for making the boxes to ship our prints in. At the beginning of the year we bought viewing lamps by Just Normlicht now we want to upgrade all of the lights in our studio.
WFI: What products, brands, or services are you most looking forward to seeing?
Riley: Zünd, Just Normlicht, Epson, Canon, Caldera, and GMG. There aren't many of our paper manufacturers coming this year but we will drop by Innova to see what's new.
WFI: How do you plan and make the most of your time at the Expo?
Riley: We’ll check in with Zünd just to say hi. It's great opportunity to discuss questions face-to-face. We have some conversations set up with RIP software makers such as GMG. We're going to be paying close attention to what is going on in the packaging and shipping section. It's always good to check in with color management group and talk solutions to ongoing issues.
WFI: How do you hope attending will impact your business/career moving forward?
Riley: Knowledge is power, just knowing what’s going on in the industry is hugely important. What I see today helps me plan where I want to be in five years.
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.