Expo 411: Learning from the Past, Innovating for the Future
The PRINTING United Expo — October 18-20 in Atlanta — is quickly approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from a variety of backgrounds sharing why they are attending the PRINTING United Expo, what they hope to learn, and what excites them about the upcoming event.
David Kaiser, President and Owner
Digitype Design is a leading wide-format digital imaging company in the Northwest. From its Portland, Oregon metro base, it has successfully fulfilled the graphic printing requests of regional and national companies for more than 30 years. As visual marketing communication experts, Digitype Design creatively links design, branding, environments, and substrates in producing impressive results for marketing and advertising.
WFI: What made you decide to attend this year's Expo?
Kaiser: I didn't attend the Expo during the first 20-plus years in business and started attending when it was held in Texas in 2019. I couldn’t believe how much I learned in just a few short days, and it was then that I realized how much I missed out on — years of education that could have helped the business.
WFI: What products, brands, or services are you most looking forward to seeing?
Kaiser: Advancements in technology for flatbed printers, dye-based printers, and digital cutters.
WFI: How do you hope attending will impact your business/career moving forward?
Kaiser: I am at the end of a career in this business, so I’m looking to transition out in the next five years. I’ll be looking at equipment and production methods that will enhance our product options to existing and new client base in order to maximize the attractiveness to a regional or national buyer.
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.