Expo 411: Extracting Value and Insights from the Expo
The PRINTING United Expo — October 18-20 in Atlanta — is quickly approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from a variety of backgrounds sharing why they are attending the PRINTING United Expo, what they hope to learn, and what excites them about the upcoming event.
Cowan Graphics Inc.
Blaine MacMillan, President
Edmonton, AB, Canada
Since its inception in 1945, Cowan Graphics has become one of the largest digital and screen printing companies in Canada. Its head ofﬁce in Edmonton, Alberta, Canada, boasts a 150,000 sq ft state of the art facility. With an in-house graphics design team, cutting edge digital and screen print equipment, a fabrication shop, and an extensive ﬁnishing and quality control department, the company is well-positioned to lead the Alberta graphic and screen printing industry in both R&D and new product development.
Operating out of Edmonton, Calgary, Saskatoon, and Toronto, Cowan Graphics delivers the goods to multiple markets; small, medium, and large with an extensive offering of corporate branding services such as decals, fleet graphics, architectural signage, retail signage, and promotional products.
WFI: What made you decide to attend this year's Expo?
MacMillan: I attended my first SPA (Screen Print Association) show in 1979. Love the event and make it my annual pilgrimage… So many nuggets to be had.
WFI: What products, brands, or services are you most looking forward to seeing?
MacMillan: New equipment innovation, new substrates, new applications, and lots of time with my valued peers in the industry.
WFI: How do you plan and make the most of your time at the Expo?
MacMillan: Try to walk the entire exp floor twice. Firstly, to see everything quickly and then secondly to hit each and every supplier whom I feel can help us with the future delivery of our products and services.
WFI: How do you hope attending will impact your business/career moving forward?
MacMillan: I have always brought home valuable nuggets for my business. Time with my peers is always invaluable. Quality time with our suppliers really helps us better understand their goals and direction. Again, it’s invaluable.
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.