Expo 411: Exploring Trends and Networking for Business Growth
The PRINTING United Expo — October 18-20 in Atlanta — is quickly approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from a variety of backgrounds sharing why they are attending the PRINTING United Expo, what they hope to learn, and what excites them about the upcoming event.
Outdoor Image USA
Ezra Budich, Technical Sales Representative
With more than 57 years of combined printing experience, Outdoor Image located in Duluth, GA and Dayton, OH has been on the cutting edge of the graphics industry with its custom outdoor advertising specialties, point-of-purchase signage, and displays. The company prides itself on the reputation it has built as a reliable digital printer across the country.
WFI: What made you decide to attend this year's Expo?
Budrich: I’ve been with our company since 2006 and I’ve accepted a new position as our Technical Sale Representative. I’d like to explore the latest trends and innovation within the printing industry. I look forward to networking with my peers and leaning from their experiences.
WFI: For first-time attendees, what do you hope to learn at the Expo?
Budrich: As a first-time attendee I hope to learn what is currently driving sales within the retail space. In a world where you can buy nearly anything online, what gets people into a store and how are we engaging them with print media.
WFI: What products, brands, or services are you most looking forward to seeing?
Budrich: I’m excited to see new and innovative products and process that will drive sales within the print industry. I’ll be exploring both unique materials and fabrication techniques that will continue to push our industry forward.
WFI: How do you plan and make the most of your time at the Expo?
Budrich: I plan on attending all three days and making a plan by saving exhibitors, products etc. with the online “My Show Planner” account.
WFI: How do you hope attending will impact your business/career moving forward?
Budrich: I hope to make lasting connections and find new products and processes to drive our business and the businesses of our clients.
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.