Expo 411: Exploring Printing Innovations to Scale Up
The PRINTING United Expo — October 18-20 in Atlanta — is quickly approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from a variety of backgrounds sharing why they are attending the PRINTING United Expo, what they hope to learn, and what excites them about the upcoming event.
Brooklyn Motif Printing
Karyn Anonia, Owner
Brooklyn Motif Printing is a U.S.-based woman-owned company that provides wide-format pattern printing for the home sewing community. It has been in business since November 2020.
WFI: What made you decide to attend this year's Expo?
Anonia: We are at a point in which we need to scale up our business to meet demand. We will be looking for printing, folding, and fulfillment solutions to facilitate our workflow as well as expand our output.
WFI: For first-time attendees, what do you hope to learn at the Expo?
Anonia: As first time attendees we are excited to see firsthand what technology exists and is available for us to incorporate into our small printing business. We are excited to be able to speak with those who are showcasing their products and who are willing to help us find suitable solutions.
WFI: What products, brands, or services are you most looking forward to seeing?
Anonia: We are looking forward to seeing the variety of wide-format inkjet printers and folding machines available for our immediate needs, as well as learning more about offset printing and other technologies that will inspire us to the next level. While our current operation is strictly large-format pattern printing and folding, eventually we plan to move into more comprehensive packaging to include envelopes and booklets. We are also always looking for paper sources, and hopefully will be introduced to some vendors offering sustainable options for the papers we seek.
WFI: How do you plan and make the most of your time at the Expo?
Anonia: We will be spending most of our time on the floor meeting with exhibitors who we hope can support our small print shop, prioritizing folding solutions, inkjet large-format printers, and paper sources.
WFI: How do you hope attending will impact your business/career moving forward?
Anonia: This is the launching point for expanding our business exponentially over the next year. We expect this trip to be an adventure of discovery. We hope to see things we may not have known existed which will allow us to creatively imagine the direction of our printing business.
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.