Expo 411: Embracing Innovation and Networking
The PRINTING United Expo — October 18-20 in Atlanta — is quickly approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from a variety of backgrounds sharing why they are attending the PRINTING United Expo, what they hope to learn, and what excites them about the upcoming event.
Derek Atchley, CEO and Owner
Atchley Graphics was founded on the principles of unrelenting quality and service within the wide-format digital print industry. The company is a full spectrum wide-format print and installation firm. Its goal is to bring value to its clients in everything they do. The company accomplishes that by being a leading brand development resource, providing innovative design, print, and installation solutions.
WFI: What made you decide to attend this year's Expo?
Atchley: The endless pursuit of upgrading equipment, systems, software and more as well as the opportunities for continuing education and networking. We love the demos, the training, and interactions with our peers.
WFI: For returning attendees, what brings you back?
Atchley: The term “kid in a candy store” definitely applies. We try to regularly attend these expos. Almost no better way to see and experience so much industry specific content and equipment all in the same place and time. It’s virtually a must for us.
WFI: What products, brands, or services are you most looking forward to seeing?
Atchley: We’re exploring new and/or upgraded print equipment as well as focusing on automation and workflow systems. The opportunity to see in person existing and upcoming technologies in our industry is another huge draw.
WFI: How do you plan and make the most of your time at the Expo?
Atchley: Beyond the opportunities for experiencing new equipment and processes, I plan on dedicating time to networking and continuing education programs. We owe it to our clients and staff to always innovate and improve.
WFI: How do you hope attending will impact your business/career moving forward?
Atchley: The plan is to keep our brand out there, strengthen relationships within our industry and to learn at least one or two things we didn’t know before.
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.