Expo 411: Crafting Dreams and Discovering Innovations
The PRINTING United Expo — October 18-20 in Atlanta — is quickly approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from a variety of backgrounds sharing why they are attending the PRINTING United Expo, what they hope to learn, and what excites them about the upcoming event.
Olive Ridley Studios, LLC
Megan Kranzler, Owner and Visual Brand Designer
West Union, IA
Olive Ridley Studios is a creative agency based in Savannah, GA. Specializing in visual and physical branding, we work with product and retail-based small businesses across the US to transform businesses into brands and brands into experiences. At Olive Ridley Studios, we're passionate about creating unique and authentic brand identities, branded environments, packaging, and more to help our clients engage more customers, make more sales, and grow their businesses organically. We believe every small business has the ability to become a brand people love. Let's make waves together!
WFI: What made you decide to attend this year's Expo?
Kranzler: I create a variety of physical branding elements including signage, packaging, and decorated apparel. So, combining so many areas of printing into one show is like a dream come true for me. The show being in Atlanta this year made it a no-brainer since we're based in Savannah.
WFI: For returning attendees, what brings you back?
Kranzler: It's my first time attending PRINTING United, but I had attended SGIA in the past. I'm hoping to learn about any new printing technologies and find potential new vendors to partner with.
WFI: What products, brands, or services are you most looking forward to seeing?
Kranzler: EVERYTHING. Honestly, it's too hard to narrow it down.
WFI: How do you plan and make the most of your time at the Expo?
Kranzler: My plan at expos is always generally the same. I try to walk the entire show floor and stop and the booths that are most relevant to my business. It ensures I don't miss anything/anyone just because I don't recognize their name in a list.
WFI: How do you hope attending will impact your business/career moving forward?
Kranzler: Staying up to date on the latest printing technologies ensures I'm providing clients with the best possible solutions for their needs.
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.