Expo 411: Amplifying Business Potential Through Innovation and Expansion
The PRINTING United Expo — October 18-20 in Atlanta — is quickly approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from a variety of backgrounds sharing why they are attending the PRINTING United Expo, what they hope to learn, and what excites them about the upcoming event.
Doug Seney, Vice President
Winnipeg, MB, Canada
Prolific Graphics is a large Canadian commercial printer located in Winnipeg, Manitoba. They have a half-decade of experience in print fulfillment and service customer accounts in both Canada and the US.
Light Visions has existed since 1986 and will now add a full spectrum of wide-format capability, including outdoor signage and advertising, museum and exhibit services, POP and retail display signage, décor solutions, and custom display solutions, along with installation services.
WFI: What made you decide to attend this year's Expo?
Seney: As a long-time member of PRINTING United (formerly SGIA) we have always found great value in the size of their trade shows, especially now that the content has been expanded to include the additional aspects of commercial printing.
WFI: For returning attendees, what brings you back?
Seney: This event always gives us an opportunity to see new and innovative products and learn how the advancing technology can fulfill the needs of our existing and prospective clients.
WFI: What products, brands, or services are you most looking forward to seeing?
Seney: This year we have an expressed interest in hybrid printing equipment acquisition, as well as research the developing textile production capabilities.
WFI: How do you plan and make the most of your time at the Expo?
Seney: We will be travelling as a group of three to get an overview of the present climate of the current equipment and capabilities, with the goal of purchasing what best suits our needs. This show also allows us to investigate the many new media and substrates that are continually being developed to expand our market reach.
WFI: How do you hope attending will impact your business/career moving forward?
Seney: This trip, along with specific travel to key manufacturers facilities and their current users, will ultimately shape the decision we make going forward.
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.