Expo 411: A Must for Business Evolution
The PRINTING United Expo — October 18-20 in Atlanta — is quickly approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from a variety of backgrounds sharing why they are attending the PRINTING United Expo, what they hope to learn, and what excites them about the upcoming event.
Carla Johanns, President
Bloomingdale, ON, Canada
Simpson Print is one of the most integrated print marketing agencies, and manufacturing facilities in Canada. The company drives complete end-to-end solutions including screen print, wide-format, and UV offset. From a creative studio through to logistics it has complete print display, merchandising, signage, and industrial solutions, combined with more than 60 years of experience.
WFI: What made you decide to attend this year's Expo?
Johanns: As a long-standing member, formally of SGIA, we believe the resources and expo are one of the most relevant associations within the industry and are not to be missed. Ensuring we expose as many departments as possible and providing exposure to our team is an annual priority for the organization.
WFI: What products, brands, or services are you most looking forward to seeing?
Johanns: We attend with a clear set of objectives to deliver and return with as much new ideation impacting all business channels: pre-press automation, evolving automation in digital and which vendors in the supply chain are showing up with solutions in sustainability.
WFI: How do you hope attending will impact your business/career moving forward?
Johanns: Print equals continuous improvement and evolution, if you want to expand and remain relevant, this Expo is a must attend!
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.