A Web-to-Print Shop Doubles Customer Engagement and Sales of Personalized Gifts
The Personalization Company (TPC) specializes in manufacturing unique gift items with a touch of personalization. Having reached more than a million dollars in online sales within the first year of launch, TPC launched a second niche website for the pet industry — My Personalized Paws (MPP). MPP has a product line that ranges from personalized pet beds to personalized phone cases — and all the products in between.
Shopify is the second-most popular ecommerce system in the world today. It has made it mark by providing the e-commerce world with a platform that is easy to use and is optimized to maximize sales from site visitors. The Web To Print (W2P) Shop (Booth 345) plug-ins available in Shopify make the products more appealing by being able to personalize them in an easy and attractive way. The W2P Shop plug-in for Shopify is an ideal platform in that it allows the company to leverage web-to-print skills on a successful e-commerce system to sell with improved efficiency.
Having launched its original personalization site in WordPress using W2P Shop’s uDRAW in 2017 with incredible results, the recent launch of MyPersonalPaws.com has been exceeding the growth trajectory set by its original website due to inherent efficiencies Shopify brings to the table.
TPC’s Founder, Daniel Brudner, states, “I have adopted a web-to-print technology that is playing a major part in my company’s growth and success. We now have two websites using W2P Shop’s personalization plug-ins to properly render unique gift items in multiple ways in both the Shopify and the WordPress framework.
“I am elated at the efficiency in the W2P Shop technologies to facilitate the personalization on such a wide array of products and on the two most popular e-commerce systems in the world today.”
With the W2P Shop plug-ins, MyPersononalPaws.com can display items, secure a proof approval and the payment up-front prior
Since the implementation of the W2P Shop tools within the Shopify website, “sales are doubling what we achieved in our first WordPress launch month after month,” Brudner says. “The lengthy proofing process is eliminated, and the production files are nearly all print-ready. Production staff just receives the orders and fulfils them. Aside from the pre-production advantages, accounting staff is focused on bookkeeping and accounting. And the creative staff only needs to focus on new product and/or design ideas that they only need to implement once.
“The W2P Shop tools are magic for my business. There is very little that the technology can’t do, and I find that when I hit a technical obstacle on the website, the team behind the technology is accommodating enough to help us achieve it, which is a blessing,” Brudner says.