2018 State of the Visual Communications Industry Report

By Denise M. Gustavson

There has been an upbeat buzz around the visual communications/wide-format sign and graphics market for several years now. Many print providers are seeing double-digit growth year after year. Walk any of the shows dedicated to the market, and the enthusiasm and energy from exhibitors and attendees alike is almost palpable.

At the same time, we’ve watched other areas of the graphics arts industry struggle to maintain and grow year-over-year. Industry news sources continue to report on graphics arts businesses going under and/or getting sold to larger print entities with more stable profit sheets.

But what makes wide-format print providers so different from their commercial print brethren? And how does their enthusiasm continue to contribute to this dynamic industry?

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Denise M. Gustavson Author's page

Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.