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- “The combination of more media choices, better inks and various printing technologies (aqueous, latex, solvent) is allowing us to produce a greater number of applications.”
- “This is clearly a growing area. Consumers are realizing all that they can do with wide-format and adopting it as a great form of advertising.”
- “We continue to attract new customers once we show them the capabilities of both the roll-to-roll and flatbed printers.”
- “Visual media continues to be a valid part of marketing, and the wide variety of printable materials expands the client application opportunity.”
- “Everywhere you go you see
wide-format graphics ... hospitals, airports, retail ... they surround us and there is still a lot of application growth possible for technology.” - “It seems like the manufacturers are always coming up with devices that offer faster throughput and higher quality.”
- “Instead of printing books for meetings, companies are spending more money on making the event look better ... with posters, pop-ups, backdrops, wall wraps, etc. This opens up a wide array of opportunities and capabilities, intersecting with multiple industries.”
- “Advances in printing technology make it more affordable for customers to purchase and easier for us to produce.”
- “Technology keeps improving the market.”
- “It has been our fastest growing department over the past three years and it has been growing 30%+ year-over-year.”
Ample App Opportunities
Because wide-format devices can print on almost any surface, there is a breadth of application opportunities. Respondents reported the top growing sign and display applications (at least 60% of respondents indicated offering these services) including:
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Denise M. Gustavson
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Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.
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