10 Great PRINTING United Expo Sessions for Wide-Format Producers

While PRINITNG United Expo features a wealth of educational experiences for printers of all stripes, Wide-format Impressions has identified 10 key sessions well worth your consideration.

Personalization in Print: The Uniqueness of Human Art in an AI World
Wednesday, Oct. 22, 11:00 AM - 11:50 AM
This presentation will discuss how the success of print-on-demand brands will depend on their ability to offer true personalization, whether through unique content or human-touched finishes and embellishments.

Seeing is Believing: How Fabric Texture Impacts Color Appearance and Measurement
Thursday, Oct. 23, 11:00 AM - 11:50 PM
Attendees will learn how texture affects both visual assessments and spectrophotometric measurements, the limitations of current measurement devices, and best practices like multiple readings and strategic folding to reduce variability.

Lighting the Way: Understanding Viewing Conditions in Digital Textile Printing
Thursday, Oct. 23, 12:00 PM - 12:50 PM
This session will cover the role of standard illuminants, the limits of aging light sources, and the pros and cons of LED technology, and how spectral spikes and tunability in LEDs affect visual assessments.

Efficiency Unleashed: Exploring Automation in Wide-Format Printing
Thursday, Oct. 23, 3:00 PM - 3:50 PM
Based on current Alliance Insights survey research, this session will identify the key challenges, emerging trends, and technologies driving print providers to invest in automation to enhance efficiency, reduce costs, and embrace innovation.

Myth-Busting: Why Printers Should Consider Selling Promo
Wednesday, Oct. 22, 2:00 PM - 2:50 PM
Promo products are sometimes dismissed as wasteful, unnecessary, or too complicated to sell effectively, and many PSPs worry they’ll need to invest in equipment to get started. This session examines common myths, and highlights the benefits of breaking into promo.

AI in Print: Practical Ways to Work Smarter, Not Harder
Wednesday, Oct. 22, 10:00 AM – 10:45 AM
This session is designed for printers, sales reps, CSRs, prepress pros, and business leaders who are new to AI and want to explore realistic, low-risk ways to improve productivity. You'll leave with ready-to-use tips and an understanding of smart, safe AI use.

Panel Discussion: Buyer’s View That Drives Company Value in M&A
Wednesday, Oct. 22, 10:00 AM - 10:50 AM
This panel, consisting of a graphic communications executive, an M&A advisor, and a private equity firm, will discuss the reasons behind their interest in the printing and related industries, how they approach the deal process, and the attributes they seek.

Future-Ready: Disruption-Proof Your Business for the Workplace of Tomorrow
Wednesday, Oct. 22, 4:00 PM - 4:50 PM
This program is ideal for leaders seeking to navigate labor market disruption, address worker shortages, and develop ways to minimize future workforce risks. Attendees will gain a new mindset to help them rethink workforce challenges.

Bringing Brand Colors to Life
Thursday, Oct. 23, 11:00 AM - 11:50 AM
There is no question that color is integral to a brand’s identity. The ability to properly manage brand colors offers a significant competitive advantage for PSPs who invest in the correct education and tools to achieve desired results.

Unlocking Profitability: The Importance of an SGP Certification and Affiliation
Thursday, Oct. 23, 4:00 PM - 4:50 PM
This program will break down the financial and operational benefits of Sustainable Green Printing Partnership (SGP) certification, including increased customer trust, market differentiation, cost savings, and access to opportunities. It will also highlight the power of the SGP community.

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