4 Content Strategies Every 'Experiential' Campaign Needs
Face it: Ads are boring. Consumers crave immersive brand experiences instead, and brands that provide these experiences earn lasting love and loyalty from their audiences. This isn't about showing off a product -- it’s about establishing two-way emotional connections that tie the brand to the lifestyle of its audience.
Coca-Cola is no stranger to this concept. The soda giant’s recent experiential showcase took place at the start of the 2018 FIFA World Cup. Participants enjoyed an augmented reality experience where they could play with the pros. These soccer fans will remember the role Coca-Cola played that day for years to come.
In that way, truly great experiential marketing doesn’t just introduce people to products. The experiences it fosters turn into memories, memories tied long term to brands. And when people adopt brands as part of their personas, they transform into loyal ambassadors.