Interactive Print - Augmented Reality
With augmented reality technology, an ad is more than an ad. In this case, a shirt is much more than a shirt.
Fieldbit is partnering with Agfa Group to conduct a field test that will add Fieldbit’s platform to inkjet field support services.
Hear customer success stories and learn how to implement omni-channel technologies to better serve your customers.
Consumers crave immersive brand experiences instead, and brands that provide these experiences earn lasting love and loyalty from their audiences. This isn't about showing off a product -- it’s about establishing two-way emotional connections that tie the brand to the lifestyle of its audience.
Clickable Paper from Ricoh USA (Booth 3601) is an augmented reality solution that bridges the traditional offline-online gap. It connects print and digital with cloud-based intelligent image recognition software. Marketers can create multiple hotspots on a page, sign, poster, vehicle wrap and other printed materials. Each invisible hotspot — there’s no need for QR Codes…
One of the most talked-about ways of adding value to print is augmented reality. AR-enabled signage has all the benefits of physical signage — immediacy, familiarity, vast opportunities for engagement — while delivering the interactivity and low-barrier calls-to-action typically associated with digital advertising.
With augmented reality technology, an ad is more than an ad. In this case, a shirt is much more than a shirt. This shirt in particular is the official jersey for English Premier League team Southampton F.C., which is using AR technology to give fans more than just a way to rep their favorite team. […]