Interactive Print - Augmented Reality

The value Augmented Reality brings to all forms of print is significant.

With augmented reality technology, an ad is more than an ad. In this case, a shirt is much more than a shirt.

Fieldbit is partnering with Agfa Group to conduct a field test that will add Fieldbit’s platform to inkjet field support services.

Hear customer success stories and learn how to implement omni-channel technologies to better serve your customers.

SAi’s VirtualSign is a new augmented reality app which creates a virtual representation of how signs will look like in the real world.

Consumers crave immersive brand experiences instead, and brands that provide these experiences earn lasting love and loyalty from their audiences. This isn't about showing off a product -- it’s about establishing two-way emotional connections that tie the brand to the lifestyle of its audience.

Clickable Paper from Ricoh USA (Booth 3601) is an augmented reality solution that bridges the traditional offline-online gap. It connects print and digital with cloud-based intelligent image recognition software. Marketers can create multiple hotspots on a page, sign, poster, vehicle wrap and other printed materials. Each invisible hotspot — there’s no need for QR Codes…

One of the most talked-about ways of adding value to print is augmented reality. AR-enabled signage has all the benefits of physical signage — immediacy, familiarity, vast opportunities for engagement — while delivering the interactivity and low-barrier calls-to-action typically associated with digital advertising.

Augmented Reality (AR) is the layering of digital content like video, 3D or 3D animation over real-world environments to create an engaging and interactive experience for consumers. When it comes to AR enabled print — also known as Interactive Print — the concept is the same, however in this case it is the print brought […]