Interactive Print - Augmented Reality

Making the Virtual a Reality
June 24, 2019 at 1:38 pm

SAi’s VirtualSign is a new augmented reality app which creates a virtual representation of how signs will look like in the real world.

4 Content Strategies Every 'Experiential' Campaign Needs
May 8, 2019 at 8:52 am

Consumers crave immersive brand experiences instead, and brands that provide these experiences earn lasting love and loyalty from their audiences. This isn't about showing off a product -- it’s about establishing two-way emotional connections that tie the brand to the lifestyle of its audience.

The Power of Clickable Campaigns
October 19, 2018 at 3:00 am

Clickable Paper from Ricoh USA (Booth 3601) is an augmented reality solution that bridges the traditional offline-online gap. It connects print and digital with cloud-based intelligent image recognition software. Marketers can create multiple hotspots on a page, sign, poster, vehicle wrap and other printed materials. Each invisible hotspot — there’s no need for QR Codes…

Making Print Interactive and Measurable with QR and AR
June 28, 2018 at 11:45 am

Fieldbit, a leading developer of real-time augmented reality collaboration solutions, today announced it is partnering with the Agfa-Gevaert Group to conduct a field test that will add Fieldbit’s end-to-end software platform to its existing Inkjet field support services. Agfa’s Inkjet support group within Europe, NAFTA and LATAM will now have at its disposal Fieldbit’s innovative AR technologies that enable […]