Interactive Print - Augmented Reality

Making the Virtual a Reality
June 24, 2019 at 1:38 pm

SAi’s VirtualSign is a new augmented reality app which creates a virtual representation of how signs will look like in the real world.

4 Content Strategies Every 'Experiential' Campaign Needs
May 8, 2019 at 8:52 am

Consumers crave immersive brand experiences instead, and brands that provide these experiences earn lasting love and loyalty from their audiences. This isn't about showing off a product -- it’s about establishing two-way emotional connections that tie the brand to the lifestyle of its audience.

The Power of Clickable Campaigns
October 19, 2018 at 3:00 am

Clickable Paper from Ricoh USA (Booth 3601) is an augmented reality solution that bridges the traditional offline-online gap. It connects print and digital with cloud-based intelligent image recognition software. Marketers can create multiple hotspots on a page, sign, poster, vehicle wrap and other printed materials. Each invisible hotspot — there’s no need for QR Codes…

Making Print Interactive and Measurable with QR and AR
June 28, 2018 at 11:45 am

One of the most talked-about ways of adding value to print today is augmented reality (AR), which overlays digital elements on top of the physical world around us. AR-enabled signage has all the benefits of physical signage — immediacy, familiarity, vast opportunities for engagement (depending on placement, of course) — while delivering the interactivity and […]