How to Stay Ahead of Print Trends & Meet Customer Demands
Sponsored by: Ricoh
Speakers: Lisa Cross, Principal Analyst, NAPCO Research and Patrick Henry, Senior Editor, Printing & Packaging Group, NAPCO Media
Today’s printing industry establishments must be adept at influencing buying preferences and, in some cases, implanting them in customers’ minds even before the customers themselves are aware of them. At the most successful printing companies, the distinction between marketing print and selling it has all but vanished. A new strategic model has replaced traditional buyer/ supplier transactions with partnerships based on the pursuit of shared business goals. This session will outline the challenges commercial printers face and the strategies successful firms are taking to stand out against competitors, improve sales results, better engage customers and offer value-added services beyond print.
We’ll also discuss:
- Highlighting key influencers changing the competition and customer demands.
- Identifying the new dynamics reshaping buyer expectations.
- Defining the tips, tactics and strategies successful providers are pursuing to meet customer demands and stay ahead of the competition.
Sponsored by Ricoh
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