How the Packaging Industry Is Evolving

Printers are faced with an ongoing challenge to maintain and grow their business in the face of new and competing technologies, new competitors, changing market dynamics, shifting customer demands, and other factors. To address these challenges, printers not only add new technologies to enhance their competitiveness with existing customers, but also can extend their overall offerings to both new and existing clients by migrating into other print segments that expand their overall capability.

For sign and graphics producers, digital packaging offers an attractive opportunity. In this webinar, we’ll talk with two industry experts about the evolution in packaging over the past few years, the opportunities they've brought to their customers, and how these opportunities have impacted their customers' businesses.

In this webinar, attendees will learn:

• How packaging is evolving
• How prototyping and small runs are an opportunity for growth
• Best practices when expanding business into a new market segment, and
• The pitfalls to avoid

Sponsored by HP

 Click here to register for this free webinar today!

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