Three Ways to Mark the End of Year With Your Clients
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How do you mark the end of the year with your customers?
Too many printing companies don’t do enough. Here are three quick ideas:
1. Say Thank you
A personal thank you, either by email or face to face goes a long way. Customers do appreciate the fact that they are valued.
2. Send a card
A printed standard card doesn’t count for much. But a personal handwritten card can mean a lot to the right customer.
3. Make a donation rather than a gift?
Giving gifts to clients is often fraught with danger these days. This applies especially to customers in larger organizations where there are often strict gifting policies. Why not donate to a local charity instead? You still show your appreciation and you do some good. It probably helps your corporate social responsibility as well…
Is there a need for any of this?
According to the US Chamber of Commerce, 68% of customers leave because of perceived indifference. Showing some gratitude to your customers in these ways shows that you do care. Apart from being a nice thing to do, it may help your customer retention.
Do you want to learn how to use handwritten cards to win business?
I cover this in week three of “How To Improve Print Sales In 23 Minutes A Week”. You learn a whole range of other useful strategies as well.
Also download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.
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