Six Ideas to Guide Your Social Media Journey
Social media for a printing company? What could you possibly post about? A lot!
From smiling customers to vibrant wall graphics, there is so much opportunity to share interesting content. Whether your company is just starting or have a presence and need ideas, a little outside perspective can be refreshing. In my third year as a marketer (and frequent social poster) at a digital printing company, here are some ideas that have helped me make the most out of social media:
Customer Service Tool
Use social media to chat directly with customers. Whether via comments or a direct message, make sure you’re responding promptly to questions. Replying quickly to comments shows your company cares about client needs, and impacts your page). We’ve had people message about rush works to job openings. From there we’re able to direct requests appropriately.
Tip: Don’t be afraid to ask! Don’t know how to answer an inquiry? Consult teammates to make sure your reply is thorough and accurate.
Ads & Announcements
Ads for Facebook, LinkedIn and Instagram help reach a specific audience and are tracked on an analytics platform. If you don’t have a budget for advertising on social, consider announcing upcoming promotions with a post. A company’s website is stocked with information about services and products, but sometimes the best way to get an announcement out is via social media. Closing early? Phones out of service? Keep your audience updated. A client’s first instinct is to visit your website, but if they can’t find the information they need, social media pages are another resource.
Tip: Consider boosting important posts to increase chances of reaching the right people.
Put a Face to a Name
List employee bios on your website as part of your employer brand strategy? Consider sharing on social media. Customers enjoy learning about people that help with their projects. We’ve even had employees share posts to their personal social media pages! Great for engagement, include bio page links to bring followers back to your website.
Tip: Photos of your team, company outings, parties and events are all content opportunities.
Good feedback is always appreciated, and the power of social proof is real. Customers want to work with a company that has a good reputation. Wouldn’t you? Incorporating testimonials throughout your website engages new customers, but why stop there? Create testimonial graphics for social platforms. Not only a great excuse to humblebrag about your business, tag customers and get them engaged.
Tip: Asking for customer permission before posting is not always necessary (if you have permission to post on your website), but good practice.
Social media is social! Don’t just post – be active. Follow customers and ‘like’ or comment on their posts. It keeps you in tune with their needs and news. Do they have an upcoming event? Possibly moving or opening a new location? These are opportunities to start conversations. Follow your customers and you might see a project you worked on pop up on your newsfeed.
Tip: When a customer tags you in their project photo, ‘like’, comment and share on your page.
Share Web Content
Whether it’s a blog you wrote or relevant industry articles, sharing content positions your company as an expert. Don’t stop at hitting ‘share’ — add your thoughts, experience and ask your audience to comment. The more people you bring into the discussion the better.
Tip: ‘Like’ pages that share posts about your industry (shout out Wide Format Impressions)! Comment, ask questions and encourage conversations.
Catie Duffy is in the marketing department at Cushing, a commercial printer and environmental branding firm in Chicago. With a background in corporate communication and customer service, she’s written blogs, case studies and other website content on a number of topics. Follow Cushing on social media to see how she puts these ideas into action!