Trends in online buying habits are driving corresponding changes in the design and production of e-commerce packaging — and the demand appears to have nowhere to go but up.
Vicki Strull
Patrick Henry is the director of Liberty or Death Communications. He is also a former Senior Editor at NAPCO Media and long time industry veteran.
Brands today are more aware than ever that it takes multiple personalized touch points to attract consumers and keep them engaged. Print is their secret weapon. And in many ways, it always has been.
We all know packaging has become one of the most distinctive ways to differentiate brands. But did you know that digital printing capabilities are revolutionizing the way consumers interact with brands?
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