Workflow should be the infrastructure that allows you to do the most work at the least cost – but over time the solutions put in place to meet a specific set of needs, job types and clients begins to wear and rub.
Commercial printers can and should be looking at revenue opportunities in packaging, according to Ryan McAbee, an analyst for Keypoint Intelligence who follows packaging market trends. At PRIINTING United, he briefed a conference session on why this is so and what printers can do to find their way in.
Packaging applications are less susceptible to digital displacement and have favorable growth factors. There is also considerable upside for new entrants focused as none of the four primary application categories have more than 10 percent of total volume printed digitally today.
PSPs are constantly searching for new opportunities to provide to their customers. Packaging applications are less susceptible to digital displacement and have favorable growth factors, such as population growth.