Coquard

As journalist, Raphael Ducos has witnessed the printing industry for decades. He today operates as freelancer. He was one of the first journalists to advocate for digital at a time where digital was the “print enemy”. He was right in many ways. Raphael has a talent to identify emerging industry trends – he predicted the consolidation of the print service providers and the emergence of on-line printers. He is looking at things in a unique way. Maybe this is due to his educational background having a master in Philosophy.

The impression is dead. Long live the impression! Long live printing that is integrated alongside other communication channels. This is the way forward and to get it right, you need to make two changes:  throw away the old baggage you’ve carried for so long and embrace a change of mentality.

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