Why Do Brands Invest So Much in Color?

According to research from CCICOLOR – Institute for Color Research up to 90% of initial judgments about a brand or product are based on color. This staggering number is also why leading commercial printers, ad agencies, publishing houses and a global fashion label rely on Ricoh Color Management Services to get it right. Take a few minutes to learn what our support team of 85 Idealliance certified CMP Masters and 34 G7 Experts can do for you.