Diversification Patterns in Print: Opportunity in Adjacent Markets
Discover how print shops are diversifying revenue in the face of competing technologies, changing market dynamics, and shifting customer demands. In 2018, NAPCO Research and PRINTING United Alliance conducted the first print industry convergence study. Now, three years later, this subsequent study surveyed printers to reassess the degree to which migration is occurring across print segments. The data is clear: diversification in the print industry is growing. Read more about these research findings and what it means for the future of your business.