Software - Web-to-print

How is web-to-print software evolving? Here’s what your wide-format business can learn from early adopters of this technology.

As face-to-face interaction becomes difficult, Web-to-Print and online storefront capabilities are enabling clients to order exactly what they need.

For St. Paul, Minn.-based Honsa-Binder Printing, the challenge was to educate its website customers about value — or exactly what they get for their price point — which can often be more easily done in person than online.

Recent advancements in digital presses have been enticing more and more traditionally offset print shops to embrace digital. As a result, many old-school printers are, for the first time, seriously considering the benefits of adding Web-to-print software.

The Sourcing Group (TSG) embraced a more advanced level of technology integration about three years ago, when it adopted EFI MarketDirect StoreFront Web-to-print/ecommerce software to better service a new customer.

FireSprint is a trade-only sign printer, creating signs and other graphics for the design, advertising, and printing industries. The company was challenged to meet its customer’s needs — which were low prices, fast delivery, and great quality — along with providing a wide range of products.

Shapco has been serving more than 40 years from the U.S. It specializes in premium-quality printing and mailing services, with its major focus on corporate clients and franchisee chains. Shapco has gained national recognition for winning more than 1,000 awards in its four decades of service.

Established in 2005, Photobook Worldwide serves more than 100 countries. Photobook Worldwide needed to replace their online editor and make it easy for users to preserve memories. The goal was to optimize website and editor conversions in order to improve personalized photo products sales.

UK-based Designsta is the one and only online graphic design membership group for female entrepreneurs. It offers easy-to-use online graphic design platform for female entrepreneurs who want their business to stand out from the crowd.

The app allows customers to customize their experience, favoriting products, videos and information.