Wow Your Clients with These Design Trends

Sabine Lenz

Each year a handful of printing and finishing developments set the design world on fire, transforming the way creatives present their work, spread their client’s message, and even the way they think.

In “The 5 Hottest Print Design Trends of 2019,” Sabine Lenz, founder of PaperSpecs and renowned paper guru, will explore the design trends making the biggest splash, including one trend that has the likes of Google very excited.

“We are in the midst of a consumer trust crisis,” observes Lenz.  According to the 2019 Edelman Trust Barometer, the industry standard for measuring consumer trust, only 49 percent of the general population in the United States trusts businesses, falling from 58 percent two years ago and with a general trend moving downward over the past decade.

“Smart brands aim to win this trust back,” she notes. “They aim to be transparent and upfront. What better way to enhance this message that than through print design?”

Whether you’re creating invitations, brochures, packaging or something else entirely, discover how these on-trend methods can utterly transform your client’s work into outstanding, trust-gaining pieces.

“Brand owners and creatives rely heavily on their PSP for guidance,” Lenz says. “Knowing what is trending right now and what their customers are looking for allows the astute PSP to be the right-hand person they can lean on; the partner that will help make their vision come true and even better yet, expand and enhance their vision.”

Come to this session, held on Wednesday at 2:00 pm in Room C145, and learn to:

• Craft eye-catching brochures, packaging and more, even with very small print runs
• Use cutting-edge technology to make your / your client’s projects stand out from the rest
• Create stunning print designs even on a limited budget