When the Rules of Matching Pantone Colors Don’t Apply

Bruce Ridge

Printing spot colors usually involves Pantone colors. But when printing on colored substrates for specialty graphics, the rules of matching Pantone colors do not apply. Print providers who use screen, pad, and inkjet machines often find printing spot colors can be a real challenge when the substrate isn't white paper.

In this presentation, “Color Matching on Colored Substrates” on Wednesday at 1:00pm in Room C146, Bruce Ridge, Director Technical Service for Nazdar Ink Technologies (Booths 2427, 8627) will share the best ways to simulate a color when it cannot be matched.

This session is intended for screen, flexo, and some inkjet printers. It will include tips on how to use a wide range of pigments and additives that can be used to help achieve custom results. “I will outline the issue, identify the applications where this is a problem , and offer tips, tricks, solutions, and a sample kit to motivate printers to address the problem of printing match colors on non-white substrates,” says Ridge.

Attendees will also learn a simple way to rate color opacity when choosing the best components to match a color.

“If you are in the business of printing match and brand colors on colored substrates, this presentation will offer you ideas and suggestions on how to make the best color matches possible,” says Ridge.