Top 25 Hot Markets for Print Demand in 2022 Is Revealed in Special Printing Industry Report
The following article was originally published by Printing Impressions. To read more of their content, subscribe to their newsletter, Today on PIWorld.
For more than 30 years, noted printing industry researcher and analyst Vincent Mallardi has been tracking the vertical markets/categories that procure the most printing in America as part of his annual "Hot Markets" forecast for overall print demand. It provides a great sales planning tool for printing companies, of all sizes and serving all sectors, to target the vertical industries that best fit their current and planned printed product and ancillary services mixes.
According to his newly published report, the Top 25 Hot Markets, combined, in 2022 will account for nearly 98% of total printing in the U.S., a 1% increase over the previous year.
Aside from the Top 25 rankings themselves, the "Hot Markets for Print Demand in 2022" report also includes Mallardi's expert commentary and trends analysis about the types of printed products and print production processes that will be in the highest demand within each sector this year.
Top 5 Demand Sector Category Rankings by Print Potential
- Packaging Foods | Revenue Forecast: $1.836T | Print Potential: $31.7B | Print Change: 18%
- Medical/Pharmaceuticals | Revenue Forecast: $971B | Print Potential: $22.5B | Print Change: 6%
- Health Providers | Revenue Forecast: $4.887T | Print Potential: $20.6B | Print Change: 8%
- Real Estate | Revenue Forecast: $2.950T | Print Potential: $11.8B | Print Change: 9%
- Beverages | Revenue Forecast: $548B | Print Potential: $11.8B | Print Change: 6%
Among the entire Top 25 Hot Markets for Print Demand, Mallardi predicts nine (up from eight in 2021) will increase print demand by more than 5%; 13 (up from 10 in 2021) will be near level at -3% to +3%, and three (from seven in 2021) will decline between -5% to -22%. All will account for close to 98% of total U.S. print demand, a slight increase from last year.
New and evolving demand categories, and impending declines in traditional mainstays, foretell the next social, political, and technological developments that will lead or lag the economy. For print services providers, strategic decision-making is proactive and controlled; the opposite is reactive where others determine the outcome.
As a printing industry company owner, manager, or sales representative, download this free report to help develop your strategic business and targeted sales planning activities for 2022 — and beyond. Click here to download the free "Hot Markets for Print Demand in 2022" report.
Mark Michelson is the Editor-in-Chief of Printing Impressions. Serving in this role since 1985, Michelson is an award-winning journalist and member of several industry honor societies. Reader feedback is always encouraged. Email firstname.lastname@example.org