Entering its fourth year as the Official Watch of the NBA, Tissot brought a champion’s mentality to a partnership that has seen state-of-the-art shot clocks installed in every NBA arena, several collections of team watches sold globally and most recently, a fully-branded Hour Passion store in New York City’s Herald Square.
Swatch Group, owners of both Tissot and Hour Passion, called on Duggal to produce a lineup of in-store visuals for a rebranding of the Hour Passion store into an NBA-themed Tissot Boutique. This included LED light boxes, fabric graphics and adhesive vinyl. Having worked with Swatch Group U.S. for years, Duggal’s Michael Algios was able to lead the fabrication, dye-sublimation and digital printing team in producing an impressive and immersive retail showcase.
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