The Wide-Format Evolution of In-Plants
Bob Neubauer, In-Plant Impressions editor-in-chief, led the “Innovative Wide-Format Applications” educational lunch session. Neubauer, along with panelists Michael George, director of Central Services at Villanova University, and Roy Nance, associate director of the University of North Texas Printing and Distribution Solutions, discussed wide-format applications for in-plant printers, and findings from the "Equipment Investment Trends in the In-Plant Industry" research study, conducted by In-plant Impressions and NAPCO Research, and sponsored by SGIA.
Neubauer discussed in-plant integrating wide-format application. According to the research study, 78% of in-plant printers have integrated wide-format printing into their production. But these changes have happened over the past two years, as wide-format printing continues to grow in popularity. Whether it’s soft signage, window graphics, or wall graphics, in-plants such as universities are finding a growing need for these types of graphics.
George showcased photos of recent wide-format graphics work at Villanova University, including window graphics. The campus recently underwent several upgrades, which warranted new wall and window graphics. A recent event required six golf carts to be transformed into cabs, which required the car wrapping technology of wide-format printing. According to George, Central Services at Villanova University’s wide-format technology allows his staff to have fun.
Nance explains that his HP 360 and Mimaki flatbed printer have been fundamental in the University of North Texas Printing and Distribution Solutions’ integration of wide-format printing. He also showcased photos of recent work, including various perforated vinyl graphics and wall graphics. Nance explains that the key to selling wide-format is to bring examples of work and services offered to an organization.
As the need for wide-format graphics in the in-plant industry continues to grow, investing in wide-format equipment is the only way for in-plants to meet the changing needs of the organizations and markets they serve.