Spotlight: Inspiration: The Times Debuts Marketing Campaign for “The Daily”
As the audience for The New York Times audio show “The Daily” continues to grow, The Times launched a new marketing campaign for its audio show featuring out-of-home ads.
“The Daily,” which draws on the expertise of The Times’s global newsroom of 1,450 journalists, has five million monthly unique listeners and now airs on more than 30 radio stations across the country, including five of the top 10 public radio stations nationwide, distributed by American Public Media. The show has found success, becoming the most-downloaded new show in 2017 on Apple Podcasts and winning the DuPont-Columbia University Award for audio excellence.
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.