The Future is Bright for Innovative Wide-Format Printers

The wide-format printing industry is experiencing rapid innovation, presenting both opportunities and challenges for print service providers (PSPs). New technologies are reshaping production capabilities. Creative applications like custom flooring, architectural finishes, and oversized packaging are gaining in popularity. And customers increasingly expect sustainability along with flawless quality and branding experiences.

Emerging technologies are driving innovation. However, adopting advanced equipment necessitates investment in training and process improvements to maximize productivity. Companies must ensure staff members have the skills to fully utilize the latest innovations. In doing so, companies will gain tremendous competitive advantages.

Experimenting with new applications also paves the way for growth. For example, dye sublimation has opened doors in retail spaces and textiles for Serigraph, according to Ann Marie Lentz. Jason Calvillo with ALMADEN sees vast potential in oversized packaging. Custom wallpaper, flooring, and other architectural finishes present “remarkable opportunities,” according to Oil City Press’ Dave Kletke. Printers should stay on top of trends and proactively expand capabilities before client demand arises.

Adopting an innovation mindset extends beyond production. As Marco Boer with I.T. Strategies advises, “Wide-format print providers would be wise to go deeper into select vertical applications where there is additional value-add beyond print.” Opportunities exist in content creation, data services, installation, and design. Building up these ancillary capabilities raises profit margins and strengthens client relationships.
Above all, PSPs must center business decisions on customer needs in today’s digital marketplace. This means becoming a true marketing ally — not just a print supplier. It requires offering services beyond print, like design expertise, installation capabilities, and data integration. Companies failing to provide creative solutions risk losing business to competitors.

This issue — highlighting the trends printers can’t afford to ignore, as well as some of the most innovative companies in the industry — paints a promising picture of the wide-format industry’s future. However, realizing this potential requires embracing both innovation and creativity.

As technologies, materials, and customer expectations evolve, the print businesses that will thrive are those looking ahead, investing wisely, and staying tightly aligned with customer needs. By maintaining this forward focus, wide-format providers can continue leading the charge in inspiring visual communications.