SGIA Research: Trends and Conditions in Printing

Andy Paparozzi

In the session, “SGIA Research: Trends and Conditions in Printing,” SGIA's Andy Paparozzi, Chief Economist, and Olga Dorokhina, Research Coordinator, share an enlightening mix of qualitative and quantitative information gleaned from companies across the printing spectrum to provide a comprehensive view of the printing industry today.

This session, which takes places Wednesday, October 23^rd at 3:00 in Room C147, will reveal key results of SGIA’s 2019 Industry Survey Series. This is a critical session for any show attendee who looking for an in-depth overview of the current state of the industry.

Attendees will learn:

• Markets currently served and products currently offered. Which markets and products printers would most like to add and which they believe have the greatest growth potential. You’ll learn which printers are expanding their offerings, the reasoning behind that, and technology they rely on.
• Printing industry convergence. The movement of printers beyond their core segment, the directions in which they are moving, and how much segment diversification is contributing to their revenue.
• Key performance metrics, such as sales growth and profitability rates, with a look at trends in sales and profitability and the reasons for the trends. Also being discussed are the biggest obstacles to increasing profitability and how printers are attacking those obstacles.
• Wage, salaries, and sales compensation. The duo will look at compensation rates by job title, how compensation is structured, and benefits offered.

Olga Dorokhina

Results will be broken out for graphic and sign printers, apparel decorators, functional printers, and commercial printers to provide attendees with a detailed, segment-by-segment view of what’s happening in the printing industry and why.

The session will also explore how the industry is doing financially, what the expectations for the future are, and how the industry treats its main capital – people.

You’ll leave with the tools to compare your financial performance to the industry and to measure your company’s competitiveness in the labor market. Are your company employees being treated well in terms of pay and benefits and their ability to grow? The information is presented by geographical region and by industry segment.

Ultimately, you’ll learn the strategies to grow sales and profits, as well as how to overcome the obstacles to higher profitability.