Rochambeau x Aaron Curry at the New Museum, Powered by Avery Dennison

NEW YORK — September 25, 2018 — Rochambeau, the growing menswear brand fast becoming known for its ongoing contemporary art collaborations, unveiled an exclusive retail partnership with the New Museum on Friday, September 7, 2018.

Rochambeau collaborated with global materials science and manufacturing company Avery Dennison to create a unique participatory showcase, which included an interactive installation featuring new sculpture by artist Aaron Curry in the ground floor window, as well as a full-scale takeover of the museum’s lobby. For one night, the lobby was transformed with striking Avery Dennison vinyl graphics, with an onsite customization station featuring Avery Dennison Agility HD heat transfers, where guests could transform exclusive Rochambeau t-shirts and hoodies into one-of-a-kind pieces, featuring Curry’s signature squiggles, blobs, bubbles and doodles.