Prestige Laser Engraving Expands Personal Customer Relationships with AP Lazer
Prestige Laser Engraving and its sister company, Embellished Prints, have experienced tremendous growth thanks to the recent purchase from AP Lazer (Booth 10539). Growth is happening at such a fast rate, they will need to purchase a second, larger laser in the future. Thanks to the open-architecture, only offered by AP Lazer, Michael Cocca, owner, will be able to offer products and services that other laser job shops simply cannot provide.
Prestige Laser Engraving is a family-owned laser job shop that specializes in personalized gift items, metal marking, wood cutting, granite memorials, urns, and customized sublimation products. Its sister company, Embellished Prints, is a print shop that focuses on customized invitations. Most of its customers fall in the signage, printing, funeral, and wedding industries, however they also sell home décor and gift items to individual consumers. Located in Howell, N.J., Prestige Laser Engraving currently operates with a SN2816 AP Lazer machine.
Before purchasing an AP Lazer system, Embellished Prints was receiving requests for laser engraved products, but the company was also experiencing limitations regarding product customization. To remedy this situation, Cocca expanded the company by creating Prestige Laser Engraving to provide one of a kind items. Cocca’s first step was researching laser engraving machines.
Cocca learned that a machine from AP Lazer would allow Prestige Laser Engraving to add a personal touch to products regardless of size or weight — something none of the other laser companies could offer. AP Lazer even provided 24/7 lifetime support, a three-year warranty, and a full-day of personalized training. Since purchasing the laser, the company has been able to expand its product offerings, enhance its sublimation products, gain large corporations as customers, and have completed many large-scale custom orders.
AP Lazer has allowed them to create personalized promotional items to give to existing and potential customers. These items are also used as giveaways at expos and vendor shows to help promote their company and services. This opens the door to create long-lasting relationships with customers on a personal level. These products also serve as continuous advertisements, which has helped increase repeat business and referrals.
AP Lazer has enabled Prestige Laser Engraving/Embellished Prints to expand its products and customer base. Cocca believes being part of the AP Lazer family is directly related to his success.