PCI Printing Sets Profitable New Course with EFI Pro 16h Hybrid Printers
PCI Printing is a print business with two locations in Alabama. The larger shop employs a staff of four in Atmore, just north of the Florida border. PCI Printing does double duty as an in-plant print provider for three casinos operated by PCI Printing’s parent company, Wind Creek Hospitality, and as a commercial print provider for its community and surrounding area. Clients include local businesses and institutions, with a good amount of walk-in business. Print offerings include posters, backlits, banners, rack cards, promotional items, a monthly publication and invitations. PCI Printing’s second location, a one-person shop in Montgomery, serves solely as the in-plant print provider for another Wind Creek casino.
PCI Printing is in the enviable position of being the only printer in Atmore and its surrounding area in Alabama. Its closest competitor is more than an hour’s drive away. While the company certainly enjoyed the benefits of having the local market locked up, it was also coping with labor issues and an outdated and inefficient production system that struggled to keep up with growing demand.
It is quite difficult for PCI Printing to find qualified equipment operators in its small town. “We get a lot of business, but my main challenge was staff size. It’s hard to find anybody with experience running equipment,” says Adam Nix, Production Supervisor for PCI Printing. “We couldn’t keep up with demand with the staff level we had.”