Once Upon a Springtime
Since 1946, the Macy’s Flower Show has been held in its three flagship stores in New York City, Chicago and San Francisco. The annual two-week extravaganza brings a fresh spring feeling, with the colors and smells of a perfect flower garden right inside the store — including various flora, fauna, graphics, displays and special events. While the gardens assume different forms from store to store, there are some elements that remain consistent, such as the signature centerpieces.
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.