New Equipment Offers Adnormous Graphics a New Lease on Life

Since its founding in 2006, Marietta, GA-based Adnormous Graphics had focused on vehicle wraps and interior decor. The company was doing well. Then COVID-19 hit. Adnormous founder Mark Rowe began to see his competitors close their doors. Would he be next? Instead of panicking, Rowe saw an opportunity and was able to double his business by 2022.

“I am an entrepreneur and risk taker by nature,” says Rowe. “I knew a local tradeshow provider was going out of business and decided to invest in that equipment to be ready for when tradeshows came back. I also hired six of their employees who were experts in their field.”

The risk paid off. Adnormous has become the de facto tradeshow graphics provider in Atlanta. During the pandemic, Rowe worked with MMP Capital to invest in nearly $700,000 worth of equipment, including an HP Stitch S1000 and S500 fabric and textile dye sublimation printer, a Klieverik press, and a Kongsberg CNC cutting machine.

“I was impressed that MMP was able to get me approved so quickly, and for such a large amount,” says Rowe. “I can now offer even more services than the large production companies because I have all the equipment I could possibly need.”

Unmatched Flexibility

MMP Capital is an independent lender, which means they can lend directly through their own private funds or utilize a partnered syndication outlet. This distinction offers flexibility in loan terms and qualifications that often cannot be matched by a local bank. Equipment financing loans are frequently approved within hours, versus weeks and months, and typically do not require the arduous process of paperwork and interviews that borrowers face when applying through a traditional lender.

As businesses struggled during the COVID-19 pandemic, MMP Capital successfully worked with many customers, like Adnormous, to recoup lost revenue by financing equipment that allowed them to branch into new areas.